Producing Facebook Live Streams: Where the Magic Happens
Overseeing social media for both the agency and North Dakota Heritage Center & State Museum’s pages, I’m always on the lookout for future or trending hashtags. When I saw upcoming national #AskACurator and #AskAnArchivist days, I knew we needed to participate with our staff experts in those areas. But how?
My first thought was to do a Facebook Live session, but with some staff working from home and social distancing in the office, I wasn’t sure how that would work. Since Microsoft Teams has worked well for our meetings, I wondered if there was some way that we could do a Facebook Live stream via Teams. That’s when I turned to my best friend Google for help.
Thanks to a Google search, I found out this was doable. Woohoo! After a bit of research on the different software available and reading other users’ reviews online, I picked the one I thought would work best for our needs. I pitched OBS Studio, software for video recording and live streaming, to our IT staff and received approval to download and test it out. Then I dug right in. I was excited to see if this software would actually work in the way I imagined it would!
It took some tinkering and a few more Google searches to figure things out, but eventually it came together. I did a trial run with a couple of people, which went smoothly. Next came the real test, however. Would it work with more people and when we were live rather than on a test run?
Our first #AskAnArchivist panelists posed for a group photo before our livestream started.
It did! We have had four successful Facebook Live streams via Teams so far and will continue to do these monthly. I still get nervous before each one, though, because there’s a lot going on behind the scenes to make them run smoothly.
Two computers, two sets of headphones, and a dash of magic (“Tech Wizard”, after all, is my middle name) go into making these sessions happen. One computer runs Teams, the software, and the Facebook Live setup. The other runs Teams and the actual Facebook Live stream to make sure it looks and sounds as it should.
My setup for the livestreams. If you look closely, you’ll notice that the positions of each person are a little different on all three open windows.
Why have Teams running on both computers? Besides running the software, I also have to message the presenters to let them know when to start and stop as well as monitor any questions that come in during the livestream. I then send the questions via Teams to the moderator. That way she doesn’t have to worry about monitoring the Facebook chat while also moderating the conversation. We find this setup works really well. Technically, I could do it all on the computer running the livestream, but I try to do as little as possible on that for fear of messing something up and having the livestream drop.
There is about a 15-second delay between Teams and the Facebook Live stream, so it can get quite hectic trying to listen to both and determine when to have the presenters start and stop. During the initial session, our presenters sat in awkward silence for the first and last 15 seconds. With each new livestream we have cut that time down. One of these days, maybe we’ll get the timing just right …maybe.
Although it takes work to make these livestreams happen, it is well worth it. People really enjoy them, especially watching us almost immediately answer questions they have just sent us. We look forward to continuing these monthly sessions on Facebook under their new name, #AskUsLive, and hope that you will join us next time!