I often get asked what I do for work. If I say new media specialist supervisor people tend to look at me with a blank stare. I then briefly explain what my team and I do to help them get an idea of the scope of our work. I’ll break down the main areas below.

Websites
We are responsible for keeping the agency’s websites updated. This includes not only content but also Drupal updates. What is Drupal you ask? Drupal is the content management system (CMS) most of our websites use. I recently spent many of my days and nights Drupaling. This was due to a major Drupal upgrade that required recoding our websites. I won’t bore you with all the details, but I now know what a Twig file is, and it has nothing to do with a tree.

This code snippet is what makes the menu work on the State Museum website.

Graphics
We design many, many graphics in all different forms, from ads to brochures and flyers to billboards to PowerPoint presentations to exhibits to store merchandise to publications to digital signage and everything in between. Have you seen the Fashion & Function: North Dakota Style exhibit at the North Dakota Heritage Center & State Museum? The logo, all the fabric walls and information panels for each section, exhibit card, ads, and video wall graphics were designed by our team of new media specialists.

This photo of Fashion & Function showcases some of the graphic elements we designed for the exhibit, including fabric walls, rail panel, and logo. On the far right side you can also see part of an upright panel.

Social Media
Some people think social media is just about creating posts, but there’s a lot more to managing these accounts. It also means adding events, responding to messages, monitoring comments, and reviewing insights and stats for posts to see how well they did so we know what content interests our followers. It requires striking a careful balance of posting enough but not too much.

Photography
Photography is a big part of our job here. It seems like there’s always something that needs to be photographed, both for marketing and archival purposes. If a new exhibit goes up, we take pictures. If an object needs to be photographed, we take pictures. If we have an event, we take pictures. You get the point.

This is one of my favorite photos and not just because it’s of my niece. We’ve used it in ads with the headline “Anything is fossil-ble.”

Video Production
It seems we are doing more video production every day. We take care of everything involved in video production from start to finish. This includes helping write scripts when needed, hauling equipment, lighting, filming, scanning or photographing items to include, editing the video and audio, captioning, and exporting the final video to the necessary format. Our YouTube channel includes many of the videos we’ve produced.

Animation
At the moment, we are working on a fun animation project and plan to do more in the future. One of our animations shows the ground sloth Megalonyx transforming from its skeleton to how it likely appeared with an overlay of fur. This helps people visualize the animal beyond the fossil. We also animated the logo for Fashion & Function to look like a neon light turning on since the sign in the exhibit is neon.

There are other odds and ends that we do as well, but these are the main duties we take care of while also staying on top of design trends and incorporating them into our work. I love the variety my job offers each day and never have to worry about being bored!

You might have read the title of this blog post and wondered who or what are the history nerds. It all started with a request for me to design a specialty T-shirt for the store at the North Dakota Heritage Center & State Museum.

After a few staff in my department bought the tees, we decided to do a photo shoot wearing the shirts to promote them. Why take a standard photo when we could dress up as nerds and showcase areas of the State Museum in fun and creative ways? Just like that, the history nerds were born.

To date, we have done photo shoots in many different areas of the building promoting exhibits, artifacts, holidays, and the Museum Store. Our initial photo shoot was in The Treehouse, a museum exhibit especially for young children that introduces them to the museum world. It seemed like the perfect place for our first photo shoot since the history nerds are really kids at heart.

During each photo shoot, we start with a walk around the location to gather inspiration and see what clever ideas jump out at us. New Views of the Universe: Hubble Space Telescope, a traveling exhibition on loan from NASA in 2017, had a ton of opportunities!

My favorite photo shoot so far has to be the one with Rudolph the Red-Nosed Reindeer. Each year around Christmastime, we set up a giant inflatable Rudolph in the Northern Lights Atrium. How could we pass up the opportunity to take photos with it? I like to call this one “History Nerd Got Run Over by a Reindeer.”

If you come across people at the ND Heritage Center dressed as nerds and wearing the green T-shirts, now you know why. Maybe we’ll even venture out to some of our state historic sites one of these days. In the meantime, you can keep an eye out for the next history nerds post on our Facebook and Instagram accounts. Don’t forget to follow us @ndmuseum!

Until then, we leave you with the Miss America wave goodbye.

As the main person responsible for monitoring the State Historical Society’s social media accounts, I always keep an eye on our likes, shares, comments, tags, and incoming messages. Some days can be overwhelming trying to stay on top of it all. Other days a diamond in the rough emerges and makes it all worthwhile.

I recently came across a true gem after receiving an email notification about a comment on one of our YouTube videos. In this video, Curator of Education Erik Holland uses a miniature tipi to demonstrate how to pitch a three-pole tipi. The video was made as a resource for teachers using the educational “Tipi in a Box” program. After reading a couple comments (see below), it soon became clear that some people are watching the video for instructions on how to create mini tipis for animals. How cool is that!

— I'm so happy you were making a tiny tipi...that's what I'm making for the squirrels!

— im making this for my green iguana this is a good tutorial

I knew my niece would get a kick out of the story about people building mini tipis for animals, so I told her and asked if she would create a picture for my blog. She immediately opened Paint 3D on my laptop and got to work on this masterpiece.

Switching from animals to natural disasters, blizzard posts are a huge hit among our social media followers. Our most popular blizzard post on Facebook, marking the 50th anniversary of the Blizzard of 1966, featured photos and information on the blizzard and has over 15,000 likes, comments, and shares! Although it is our most popular blizzard post to date, any post we make about blizzards gets a lot of attention. I’ve tried posts on other natural disasters like floods and tornados to see if they do as well, but our social media audience has spoken, and blizzards it is!

Here is one of the photos I included in our Blizzard of 1966 Facebook post. Snow buried these two cars in the Baptist Home’s parking lot in Bismarck. SHSND SA 00056-00046

Since I’m on a roll (pun intended … you’ll understand soon), I’ll share one more post that made me smile for many reasons. The North Dakota Heritage Center & State Museum was tagged on Instagram by bathroomsofnote. Reading the username made me laugh and wonder what I was in for. It turned out to be about a visitor’s very positive experience with our bathrooms, as you can tell from the following part of their post:

Some of you may already know this, but I'm a huge #museumnerd so I'm absolutely head over heels for these restroom installations in love with these little vignettes on the history of bathrooms, which add a great pop of color to the neutral-toned tile and stalls, and really made me appreciate the little things about the modern restroom experience. Dug the light fixtures soft glow, happy to see accessibility considerations, and having a changing table in the men's room is always appreciated Lots of hands-free stuff here, too, which is nice. All in all I was really impressed by these bathrooms

I had no idea there was an Instagram account dedicated to bathrooms, but I’m very happy they took the time to recognize ours and share their experience with the world. This is one of those tagged posts you never see coming. Knowing that there might be another one like this right around the corner keeps me energized as I continue to monitor our social media accounts.

Thank you to those who have made my day!

When was the last time you paused on a scenic trail to admire the sights and sounds of nature? Have you truly reflected on the significant people of our past while standing in a historic place?

The State Historical Society of North Dakota and North Dakota Parks & Recreation Department recently teamed up on a project to help residents and out-of-state travelers make the most of their visits to recreational and historical sites throughout the state. Taking on this project while in the middle of a pandemic made us think about things a little differently than we might have otherwise. We decided the way to go would be to promote road trips to destinations with outdoor sights and activities.

The next step was figuring out what the end product would be. What we came up with is the North Dakota Passport, an 88-page book featuring 37 destinations. At each location, participants can get a unique stamp. All but one of the locations in the book have an outdoor Passport Station where visitors can transfer the stamp to the book by rubbing on the page with a crayon. The North Dakota Heritage Center & State Museum’s Passport Station is located indoors. Staffed locations also have a stamp available indoors.

Because North Dakota’s weather can be unpredictable, we went with durable, waterproof paper for the front and back covers. The inside pages are also a bit thicker than your average paper to hold up better when transferring the stamps at Passport Stations. We chose a spiral binding, which makes the pages nice and secure while allowing them to be fully turned.

We wanted it to be easy for people to carry the books around while exploring, so a drawstring backpack is included with the purchase of a North Dakota Passport. We also added a package of crayons, since we didn’t want people to arrive at a Passport Station with no way to transfer the design to their book.

Each location listed in the book includes background information, amenities, pictures, contact information, social media handles, must-see-and-do activities, and a fun fact or two.

This project was very collaborative between the two agencies—from design to text to marketing and everything in between. The staff at Parks & Recreation were great to work with, and I look forward to partnering with them on more projects!

Where will you visit first? My first stamp is from the North Dakota Heritage Center & State Museum since I work there, but I can’t wait to collect them from all 37 state historic sites and museums, state parks, and recreation destinations! Share your adventures on social media using #explore701.

To learn more and purchase your North Dakota Passport, visit parkrec.nd.gov/passport.

Overseeing social media for both the agency and North Dakota Heritage Center & State Museum’s pages, I’m always on the lookout for future or trending hashtags. When I saw upcoming national #AskACurator and #AskAnArchivist days, I knew we needed to participate with our staff experts in those areas. But how?

My first thought was to do a Facebook Live session, but with some staff working from home and social distancing in the office, I wasn’t sure how that would work. Since Microsoft Teams has worked well for our meetings, I wondered if there was some way that we could do a Facebook Live stream via Teams. That’s when I turned to my best friend Google for help.

Thanks to a Google search, I found out this was doable. Woohoo! After a bit of research on the different software available and reading other users’ reviews online, I picked the one I thought would work best for our needs. I pitched OBS Studio, software for video recording and live streaming, to our IT staff and received approval to download and test it out. Then I dug right in. I was excited to see if this software would actually work in the way I imagined it would!

It took some tinkering and a few more Google searches to figure things out, but eventually it came together. I did a trial run with a couple of people, which went smoothly. Next came the real test, however. Would it work with more people and when we were live rather than on a test run?

Our first #AskAnArchivist panelists posed for a group photo before our livestream started.

It did! We have had four successful Facebook Live streams via Teams so far and will continue to do these monthly. I still get nervous before each one, though, because there’s a lot going on behind the scenes to make them run smoothly.

Two computers, two sets of headphones, and a dash of magic (“Tech Wizard”, after all, is my middle name) go into making these sessions happen. One computer runs Teams, the software, and the Facebook Live setup. The other runs Teams and the actual Facebook Live stream to make sure it looks and sounds as it should.

My setup for the livestreams. If you look closely, you’ll notice that the positions of each person are a little different on all three open windows.

Why have Teams running on both computers? Besides running the software, I also have to message the presenters to let them know when to start and stop as well as monitor any questions that come in during the livestream. I then send the questions via Teams to the moderator. That way she doesn’t have to worry about monitoring the Facebook chat while also moderating the conversation. We find this setup works really well. Technically, I could do it all on the computer running the livestream, but I try to do as little as possible on that for fear of messing something up and having the livestream drop.

There is about a 15-second delay between Teams and the Facebook Live stream, so it can get quite hectic trying to listen to both and determine when to have the presenters start and stop. During the initial session, our presenters sat in awkward silence for the first and last 15 seconds. With each new livestream we have cut that time down. One of these days, maybe we’ll get the timing just right …maybe.

Although it takes work to make these livestreams happen, it is well worth it. People really enjoy them, especially watching us almost immediately answer questions they have just sent us. We look forward to continuing these monthly sessions on Facebook under their new name, #AskUsLive, and hope that you will join us next time!