One of our key missions in the North Dakota Geological Survey paleontology department is to educate the public about the paleontology of North Dakota. Traditionally this has been done through a number of tried-and-tested methods such as exhibits, tours, and public lectures. However, due to the physical nature of these methods, the people on the receiving end of this outreach are primarily local. While it is very important to interest our fellow North Dakotans, we must reach a larger audience if we want to have a broader impact. Within the last two decades we have added the public fossil dig program as an important, hands-on means of reaching both North Dakota residents and nonresidents, and informing participants of the importance of North Dakota fossils. This program has proven successful, and we are reaching a large audience that includes both local participants and some from as far away as Italy! The public fossil dig program continues to grow and interest people from all over, but it can be hampered by the cost of travel to North Dakota for nonresidents. This is just the nature of the public fossil digs—in order to enjoy the excitement of physically helping us uncover our rich fossil history, you must travel to North Dakota.

Public Dig photos from various sites we visited in 2018. Come out and join us! A few spots still remain for 2019, visit 2019ndgspaleodigs.eventbrite.com for more information.

Local news stories are a great way to reach a larger audience without the burden of travel costs on the viewer. However, unless you are watching your television the moment the news story airs and you happen to live within the broadcast range of the news outlet, you might miss it. We have been featured on national television programs such as Dino Autopsy, NASA 360, Prehistoric Predators, and NBC’s Today Show, which is wonderful; but again, if you aren’t tuned in the moment it airs, you might miss it.

The advent of social media platforms (Facebook, Twitter, and Instagram) and streaming (Facebook Live, Skype, and Twitch) has dramatically increased our opportunities for public outreach. Instead of blasting out information to a general audience, we can distribute our message with surgical precision to those who are really interested, and who will likely share it with other like-minded individuals.

We have started a video channel on Twitch where we post videos on a variety of topics of interest to aspiring paleontologists, young and old. From molding and casting fossils to just chatting about an upcoming exhibit while asking for feedback from viewers, this is a new platform to engage not only a local audience, but potentially a global one. A true benefit of posting videos in this way is they can easily be found and viewed by anyone at any time.

The North Dakota Geological Survey Twitch page showing various videos available for viewing by anyone.

Lastly, we have started using the platform Skype as a way of conducting virtual tours of the vertebrate paleontology exhibits, labs, and collection areas. It also gives members of the public the opportunity to chat with paleontologists. Offering tours and video chats in this way completely eliminates the burden of travel on either party and allows us to reach a much larger audience. Although nothing beats seeing fossil preparation firsthand, watching a video on Twitch may serve to inspire a young person, student, or someone looking to fulfill a bucket list item to visit our great state and discover the fabulous fossils of North Dakota.

1. That’s made out of butterflies?

Friend to gardeners, ecotourists, and second-grade science projects, the butterfly is the flagship for biodiversity in your front yard. Butterflies are an essential part of the food web and plant pollination. And artwork, it turns out.

Look closely at this portrait and you will see it’s not just a silhouette of a woman — the piece is made entirely out of butterfly wings.

2. The most dangerous animal in the museum is what?

When museum bloggers discuss dangerous animals, the usual suspects come to mind: bears, mountain lions, and venomous snakes are certainly to be respected in the North Dakota wilderness. Relatively few people think of the bison, which was perhaps the biggest killer of humans even 500 years ago. Imagine being part of a hunting party, crouching in the grass, while thousands of 2,000-pound bison, strong enough to plow snow with their faces, graze a few feet away from you. Horses were reintroduced to North America in 1519, and that made the bison hunt faster, but not necessarily safer.

The point is bison are tough. Our taxidermy mounts have been on display since 1925. Depending on your age, you might remember them from when the museum was housed in the Liberty Memorial Building, the ND Heritage Center & State Museum constructed in the 1980s, or as they are displayed today in the Innovation Gallery: Early Peoples. They are beautiful to appreciate, but it’s still advisable to keep your distance.

3. Why does your exhibit contain arsenic?

I am not a museum preparator or conservator. I don’t even play one on TV. But common sense tells me if the word “arsenic” is involved, it would be a good idea to keep my distance. Arsenic used to be a mainstay in industries like embalming, agriculture, and even cosmetics. It was also a champion bug killer, so it was used heavily in taxidermy until people realized that it wasn’t very good for your health.

Taxidermy specimens have a lot of uses for researchers and are great tools for interpretation and education. But when the sign says “don’t touch” — we really mean it.

4. Why do you freeze the artifacts?

Some things don’t come in the door dangerous; they just get that way over time. Silver nitrate film is a good example of when good things go bad. When State Archives staff open a box of old film and get a strong whiff of vinegar from the silver nitrate, they take action to preserve the negatives. This is done through digitization, scanning, and good, old-fashioned refrigeration.

Why store things in a freezer? Without cold storage, materials can deteriorate rapidly. Silver nitrate film can spontaneously combust, which is pretty high on the crisis scale. With cold storage, negatives can remain unchanged and accessible for many centuries.

5. Just how many guns do you have?

While museum security is not as exciting as actor Ben Stiller would have you believe, remember that what you see at a museum is only about 10 percent of the actual collection (there many reasons for that, but that’s another blog post). Most of the museum’s gun collection, for example, is kept in a gun vault. There are muskets, cannons, pistols, guns from 19th-century campaigns and both World Wars. There’s even a flame thrower in the arsenal. (When the zombies come, we’re ready.)